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The really cool thing about this UX Magazine article is that it includes a workshop outline! I <3 workshopping, especially with people from all around an organization. It’s a great way to get people talking to each other in a way that everyone can understand. If I were running this workshop and had tons of room I’d probably set up the empathy maps on the walls ahead of time. That way participants could focus on getting their thoughts out and mapped, instead of setting things up.