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“It’s actually the engineering culture, and the way the organization is structured to appreciate and support design. Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better…much more than any individual designer or design team.”

Mark Kawano, former Apple designer spoke with Co.Design about how design really works at Apple.

Getting a whole company to think about UX is tough sometimes, but so worth it. Teams of designers can only do so much when designing new products or features. Building a solid experience requires a holistic view of what’s being built, which you just can’t do as a member of one team. I’m not surprised that design culture just is at Apple. It’s the only way they could consistently make innovative products.