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Topic: Design

“People get blasted by emails all day long, newsletter or Mailchimp-like templates are everywhere and, as a consequence, users started developing some patterns of recognition when in front of their emails: if pattern matches they quickly skim the content and trash the email. Maybe a catchy headline can help gaining a couple of seconds of attention but a good designed newsletter (9 out of 10 times a commercial proposal or a deal-like thing).”

Good looking emails are killing your customer conversions

There is a bit of data to back up this click-baity title along with some good ol’ fashioned design intuition. The take-away here isn’t that good looking emails don’t work, but that emails matching typical marketing email patterns don’t engage customers. Want to really reach your users? Design emails to look as hand-written as possible! Remember, people like to connect with people, not with brands.

How I increased conversion on my checkout form by 60%

Making checkout forms that convert is all about how users feel. Your potential customers want to feel like your site is secure and know exactly what they’re getting. This post outlines 7 things that made conversions on this form go way up.

How I increased conversion on my checkout form by 60%

Making checkout forms that convert is all about how users feel. Your potential customers want to feel like your site is secure and know exactly what they’re getting. This post outlines 7 things that made conversions on this form go way up.

The Ultimate Guide to Email Design

Well here it is, everything you need to know about email design. Okay, not everything, but this covers a good portion of it. Responsive guidelines? Check! Content guidelines? Check! Resources and examples? Check and check!

The Ultimate Guide to Email Design

Well here it is, everything you need to know about email design. Okay, not everything, but this covers a good portion of it. Responsive guidelines? Check! Content guidelines? Check! Resources and examples? Check and check!

Make Prototypes More Interactive with Avocado

Avocado is a new mobile app prototyping tool from IDEO. It sits on top of Quartz Composer and Facebook’s Origami. With Avocado you can quickly throw bits of experience, like carousels and animations, into an app. Plus, Avocado is a delightful name:

Make Prototypes More Interactive with Avocado

Avocado is a new mobile app prototyping tool from IDEO. It sits on top of Quartz Composer and Facebook’s Origami. With Avocado you can quickly throw bits of experience, like carousels and animations, into an app. Plus, Avocado is a delightful name:

My Advice for Becoming a UX Designer

If you are thinking about pursuing UX or are new to the field (welcome!) I strongly suggest you read this piece by UX designer Jessica Ivins. It’s super comprehensive and full of good advice!

My Advice for Becoming a UX Designer

If you are thinking about pursuing UX or are new to the field (welcome!) I strongly suggest you read this piece by UX designer Jessica Ivins. It’s super comprehensive and full of good advice!