Got any great plans for this weekend? It’s Father’s Day on Sunday and my birthday tomorrow (!!) so I’m pretty booked. See y’all Monday!
“People get blasted by emails all day long, newsletter or Mailchimp-like templates are everywhere and, as a consequence, users started developing some patterns of recognition when in front of their emails: if pattern matches they quickly skim the content and trash the email. Maybe a catchy headline can help gaining a couple of seconds of attention but a good designed newsletter (9 out of 10 times a commercial proposal or a deal-like thing).”
There is a bit of data to back up this click-baity title along with some good ol’ fashioned design intuition. The take-away here isn’t that good looking emails don’t work, but that emails matching typical marketing email patterns don’t engage customers. Want to really reach your users? Design emails to look as hand-written as possible! Remember, people like to connect with people, not with brands.
Making checkout forms that convert is all about how users feel. Your potential customers want to feel like your site is secure and know exactly what they’re getting. This post outlines 7 things that made conversions on this form go way up.
You made it through the week kids! Here are some shots to get your morning going right. Enjoy this first June weekend!
Well here it is, everything you need to know about email design. Okay, not everything, but this covers a good portion of it. Responsive guidelines? Check! Content guidelines? Check! Resources and examples? Check and check!
Avocado is a new mobile app prototyping tool from IDEO. It sits on top of Quartz Composer and Facebook’s Origami. With Avocado you can quickly throw bits of experience, like carousels and animations, into an app. Plus, Avocado is a delightful name:
If you are thinking about pursuing UX or are new to the field (welcome!) I strongly suggest you read this piece by UX designer Jessica Ivins. It’s super comprehensive and full of good advice!